Identify Seasonal Trends Before the Season Begins Next, we’ll go over a few specific ways that you can use Google Trends to boost your brand online. Those lines show you the popularity of the two search terms over time. However, the line graph at the top will display two color-coded lines. The resulting page will look just like the page you viewed when you were analyzing only a single keyword. If so, just hit the “+ Add Comparison” button at the top and enter the new search term. Suppose you want to see the popularity of searches for Taylor Swift as compared to the popularity of searches for Judi Dench. You can analyze it for News Search, Image Search, and YouTube Search as well.įinally, Google Trends also lets you compare keywords. Search Type – Google Trends doesn’t limit you to searching for the popularity of a specific keyword only in web search.If so, select the appropriate option from the drop-down. Categories – Maybe you’d like to see how popular a search term is for a specific category, such as Autos & Vehicles or Books & Literature.You can select other date ranges, though. Timeframe – Google Trends defaults to showing you data for the last 7 days.The tool will default to your home country. Country – If you’re interested in gauging search interest for another region, Google Trends allows you to do that.Here are the criteria you can choose from: Google also lets you filter your keyword analysis results using drop-downs at the top of the page. You can think of it as a measure of relative popularity. It’s a number from 0-100 with 100 the highest possible interest. This would probably be a good place to explain search interest as defined by Google Trends. Right now, for example, there’s a search level interest of 64 for Taylor Swift in Charleston, South Carolina. The tool also shows you a map so you can gauge interest by subregion. If you’re in the U.S., you’ll see a map that displays the states where the term is hottest. Google Trends also shows you where the search term is popular. Maybe one of those queries is suitable for content on your website. Scroll down a bit and you’ll see related queries. At the top, you’ll see a line graph that displays the relative popularity of the keyword during a specific timeframe (defaulted to 7 days). The resulting page shows you specifics for that search term. If you see some great ideas for your business in the current trending topics, click on one of them. Now ask yourself: can you use any of those keywords in your marketing? Can you use any variations of those keywords in your marketing? You’ll see the topics that are trending in the U.S. Just head over to the tool and look at the front page. One of the best ways to start using Google Trends is by doing absolutely nothing. Google Trends Review: Start by Doing Nothing Next, let’s go over the basics of using Google Trends. In other words, if you’re looking for info about a very specific keyword unique to your business, you might have to use another service. Keep in mind, though: the tool only shows you data for popular search terms. However, if you want to see how a specific search term ranks in popularity as compared to other keywords, head over to Google Trends. If you just want to see how many people are searching for a keyword every month, head over to Keyword Planner. Now, here’s the long answer: Google Trends shows you the popularity of a search term as compared to other search terms. Here’s the brief answer: it shows relative search volume. The first question you might be asking yourself is: “How is Google Trends different from any other keyword research tool?” It’s developed by Google, the same company that hosts the largest search engine in the world.That’s a shame because Google Trends offers two benefits you should immediately recognize:
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You may have even used it in the past.īut do you know how to get the most out of it? If you’re like many other SEOs, you don’t. You might have heard about Google Trends. In this review, I’ll go over some of the best Google Trends features that you can use to build your business.
Looking for a new way to do keyword research? If so, then you should check out Google Trends.
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